Welcome to our Web-page. Included you will find a class description and guidelines for each class. Also, my class schedule and a few photos are included. If you need to reach me call the Marketing Dept. at 679-5717. Lisa Hurt
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Fashion Marketing
Course Syllabus 2007-2008
Mrs. Hurt
Course Description
This course is designed to teach students about fashion history, designers, and elements of design, fashion retailing, promotion and buying.
One primary task of this class is to produce the annual DECA Fashion Show.
Area of Study
Introduction: Fashion Marketing Basics
Fashions Trends and History
Economics
Fashions Industry
Design and Color
Fashion Design
Fashion Designers
Fashion Related Careers
Career Portfolio/interview
Personal Finance
Fashions Promotion
Communicating Information
Producing special Events
The Retail Segment
Retail Merchandise
Fashions Buying
Selling Fashion
Visual Merchandising/Display
* Textbooks and workbooks will be kept in the room unless arrangements are made with the instructor.
*Students will need to bring these items to class daily:
- Loose leaf notebook paper and 3 ring binder
- Or spiral notebook
- Blue or black pen or pencil
- Agenda book
*Attendance
It is extremely important that you attend class everyday. Lessons and activities come from many different sources and would be very difficult to make up. Also, you will be given one hall pass per 9 weeks, use them wisely.
All make up work is your responsibility. Check with me to see what you missed within the 3-day period. I will adhere to the schools attendance policy for make up work and excused/unexcused absences.
*Class Behavior
My goal is to teach you as much about marketing as possible in the short time that we have together. I expect honesty and to be treated with respect for other students, our property and myself. Anything that deters us from that goal will be dealt with by:
1)Warning
2)Meeting w/ teacher-in class punishment
3)Contact Parent- in class punishment
4)After School Detention
5)I.S.S
*Grades
You will receive grades for most daily work, notes, tests, homework, and activity/project evaluations.
*Papers
You will be provided a folder and a place in a filing cabinet to store it. All papers that are returned and graded are to be kept in this folder. At the end of each 9 weeks, a grade will be given for the completion of this folder. This is also the best place to keep group work in progress. This way, if you are absent, the group will be able to continue without you.
If you or your parents need to reach me, I am typically at school late and can be reached at 679-5717. My planning is 3rd period (10;10-11:00). Also, my email is lisa.hurt@pulaski.kyschools.us. If it is important that you speak with me right away, you may be able to catch me at home (678-4246).
Sports/Event Marketing
Course Syllabus 2007-2008
Mrs. Hurt
Course Description: Sports/Event Marketing is a specialized application of marketing to sport/event products such as sporting events, athletes, sporting goods and other events. We will look at how companies use sporting and other events to promote their products. We will use Fantasy Sports to establish teams then you will decide the teams name, location, mascot, target market, promotional strategies, and team merchandise and design their stadium/arena. Group communication skills are necessary because a lot of group work will be done. Virtual Sports simulations will also be used to make decisions concerning your team and stadium operations.
Areas of Study
Sports Marketing functions/basics
Economics Terms and Systems
Product Planning
Sports Management Decisions (intro to Virtual Sports)
Promotional Mix
Sponsorship
Selling related to Sports
Personal Financial Management
Marketing Math
Career s in Sports Marketing
Employability skills
Event Management
Publicity and Public Relations
Ticket Sales and Distribution
Marketing Plan
Stadium/Arena Design
Communication Skills
See Fashion syllabus for classroom procedures
Travel and Tourism
Course Syllabus 2006-2007
Mrs. Hurt
Course Description: This class is designed for students to develop skills related to the travel and hospitality industries. There are several hands on activities that I have planned throughout the year. If we are able to cover the content efficiently, there are several activities and group events that I want to do to help you learn the important skills. Proper participation and cooperation is the key.
Areas of Study
Introduction to Travel and Tourism
Marketing Basics
Economics
The Restaurant Business
The Hotel Business
The Tourism Business
Destination Marketing
Role of Travel Agent/Travel Planner/Meeting Planner
Marketing Research
Pricing
Promotion
International Business
Personal Financial Planning
Careers in Hospitality Tourism
Employability Skills
Positive Work Relationship
Communicating Effectively with others
Final Projects
See Fashion syllabus for classroom procedures
Advanced Marketing
Course Syllabus 2007- 2008
Mrs. Hurt
Course Description
This course is for seniors who have taken a pre-requisite marketing course. It looks at important qualities of a good employee and tries to help you develop these skills and traits. We discuss customer service and promotion at length. One major part of this course is the entrepreneurship project where you will design your own business. For those who are enrolled in Co-op, you will earn one credit for the class and one to two credits (depending on when you leave school) for on the job training. Your Co-op evaluation provided by your supervisor will be 20% of your total class grade and will count for up to 3 credits for the course and for co-oping 6th and 7th.
Areas of Study
Favorable Attitudes/ Characteristics of Employees
Self Development
Interacting effective with others
Fundamental Business, management and entrepreneurial Concepts
Technology and Safety in the workplace
Entrepreneurship
Communication
Marketing Research
Promotion
Marketing Concepts
Distribution
Pricing and product mix
Careers
Personal Finance
See Fashion syllabus for classroom procedures
Principles of Marketing
Course Syllabus 2007-2008
Mrs. Hurt
Course Description: This class covers many basic topics related to Marketing. It is a great building class for future Marketing classes and Co-op. It should not be the traditional read the chapter, answer the questions, test on Fridays kind of class. There are several hands on activities that I have planned throughout the year. If we are able to cover the content efficiently, there are several activities and group events that I want to do to help you learn the important skills. Proper participation and cooperation is the key.
Areas of Study
Marketing Functions/Concepts
Economics
Business Activities and Strategies
Communication
Human Relations
Selling
Marketing Math
Career Exploration
Employ ability Skills
Personal Financial Management
Risk Management
Pricing
Cash Register Operation
Product/Service Management
Promotion
Marketing Research
Culminating Activity/Product Development
See Fashion syllabus for classroom procedures
- 1st - 8:20 - 9:10 Fashion Marketing
- 2nd - 9:15 - 10:05 Sports Marketing
- 3rd - 10:10 - 11:00 Planning
- 4th - 11:05 - 12:25 Travel and Tourism
- 5th - 12:30 - 1:20 Advanced Marketing
- 6th - 1:25 - 2:15 Principles of Marketing
- 7th - 2:20 - 3:10 Principles of Marketing
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